Will focuses on the layer where humans, AI, and the physical environment meet, working to make natural systems more legible so we can live with nature, not adjacent to it.
Previously, I've worked at the intersection of design and development at Intel Labs, IDEO, CoLab, Protocol Labs, Dark Matter Labs, Xerox PARC, Fjord, Ezra, Maker Media, and IFTTT. Across these roles, I specialized in translating emerging technologies into working prototypes, simplifying complexity to focus on core function. Along the way, I've managed teams, led products from prototype to v0, and shipped work that brought new technologies to market.
Alongside this work, I cofounded Tiny Factories, a tribe of makers supporting each other to establish creative footing, where I deepened my practice through personal projects and climate-focused tinkering.
My academic journey began at California College of the Arts, where I studied Interaction Design. Around that time, I participated in John Bielenberg's experimental education program focused on THINKWRONG, which shaped how I approach applying my capabilities to the world.
